Uttar Pradesh

• 15 Feb 2022

Made in India Perfume Launch in New York

Why in News

• On February 14, 2022, 'Made in India' perfume from Kannauj, Uttar Pradesh was launched in New York as part of the 'Azadi Ka Amrit Mahotsav' event.

Key Points

• Consulate General of India Randhir Jaiswal unveiled the launch of perfume 'Vikas Khanna by Jigharana' in New York.
• It is worth mentioning that Kannauj is famous in the world for its special kind of perfume.
• This is probably the first time that the US will have an Indian perfume from Kannauj (UP).
• Jigharana's new perfume 'Vikas Khanna' is a unique blend of ingredients like clove, cardamom, nutmeg, sandalwood, jasmine and rose, which have defined the unique fragrance of India for centuries, the company said in its press release.
• Jigharana CEO said that the company will also launch a perfume dedicated to his hometown 'the perfume capital of India' Kannauj.