Uttar Pradesh

• 09 Jan 2024

Moradabad's Brassware Industry

Why in News?

The construction of the Ram Temple in Ayodhya, Uttar Pradesh has revived Moradabad's brassware industry, due to a surge in demand for religious idols, particularly those of Lord Ram.

Key Points

• Moradabad was established in 1600 by Murad, the son of the Mughal Emperor Shahjahan, as a result, the city came to be known as Moradabad.
• It is renowned for brass work and has carved a niche for itself in the handicraft industry throughout the world.
  • The brassware is exported to countries like the US, Britain, Canada, Germany, the Middle East and Asia. Therefore Moradabad is also called "Brass City" or Peetal Nagri.
  • Brass, an alloy of copper and zinc, holds historical and enduring significance due to its remarkable hardness and workability.
• In the 1980s, the industry diversified with the introduction of various metal wares such as brass, iron, and aluminum. This expansion brought new technologies like Electroplating, lacquering, and powder coating to Moradabad's art industry.
• Moradabad Metal Craft (Word Mark) has a geographical indication (GI) tag.
• Under ‘One District One Product Programme’ (ODOP), Uttar Pradesh government encourages indigenous and specialized products and crafts.

Main Objectives of One District One Product Programme’ (ODOP) of UP

• Preservation and development of local crafts / skills and promotion of the art.
• Increase in the incomes and local employment (resulting in decline in migration for employment).
• Improvement in product quality and skill development.
• Transforming the products in an artistic way (through packaging, branding).
• To connect the production with tourism (Live demo and sales outlet – gifts and souvenir).
• To resolve the issues of economic difference and regional imbalance.
• To take the concept of ODOP to national and international level after successful implementation at State level.

List of ODOP Products in Uttar Pradesh
Sr. No.	Districts	Products
1.	Agra	Leather Products and All Handmade Products Manufactured through Stone & Marble
2.	Amroha	Musical Instruments and Readymade Garments
3.	Baghpat	Home Furnishings
4.	Bareilly	Zari-Zardozi and Bamboo Products & Goldsmith Industry
5.	Gorakhpur	Terracotta and Readymade Garments
6.	Lucknow	Chikankari & Zari Zardozi
7.	Mahoba	Gaura Stone Craft
8.	Mirzapur	Carpets and Brass Industry
9.	Siddharthnagar	Kala Namak Rice
10.	Varanasi	Banarasi Silk Saree