Uttar Pradesh New Social Media Policy

• 29 Aug 2024

Why in News?

Recently, The Uttar Pradesh Cabinet approved a new social media policy, aimed at regulating content across platforms including Facebook, X, Instagram, and YouTube.

Key Points

• According to the policy, social media influencers can earn up to Rs 8 lakh per month by sharing the government's schemes and initiatives on their platforms.
  • The residents of the state who are residing in different parts of the country and abroad will be ensured to get employment in large numbers.
• According to the sources, for listing, each of X, Facebook, Instagram and YouTube has been divided into four categories based on subscribers and followers.
  • The category-wise maximum payout limit for payments to account holders or operators or influencers of X, Facebook, Instagram has been fixed at Rs 5 lakh, Rs 4 lakh, Rs 3 lakh and Rs 2 lakh per month respectively.
  • The category wise maximum payout limit for videos, shorts, podcast payments on YouTube has been fixed at Rs 8 lakh, Rs 7 lakh, Rs 6 lakh and Rs 4 lakh per month, respectively.
• The government has listed a digital agency, 'V-Form,' to handle advertisements. It will be responsible for showcasing videos, tweets, posts, and reels.
• The policy also introduces guidelines for addressing objectionable social media content.
  • Action will be taken for anti-national, anti-social, fake news or inflammatory content posted on social media.