Uttar Pradesh Government Investment in Hospitality Sector | 17 Apr 2024

According to the officials, The Uttar Pradesh government might invest Rs 32,000 crore in the hospitality and tourism sector.

The state’s annual tourist footfall is estimated to reach 850 million by 2028.

The investment would likely create an additional 80,000 accommodation units by way of hotels, and resorts to bridge the deficit in room availability.
The state is focusing on ramping up hospitality units in tourism hotspots such as Varanasi, Ayodhya, Prayagraj, and Agra.
The heritage properties, including forts and palaces, are being offered to the private sector for development.
Under the Tourism Policy 2022 the state is also providing subsidies for setting up unique countryside farm stays.
- Homeowners are encouraged to enlist their properties for homestays, while the owners of heritage properties are being invited to convert their precincts as heritage hotels for discerning tourists.
The state is aiming to develop multi-experience circuits such as wellness centres, and improving the connectivity of Buddhist destinations, such as Sarnath and Kaushambi.
It is also focusing on diversifying tourism experiences and creating contemporary tourism products by developing adventure tourism, MICE (meetings, incentives, conferences, and exhibitions), wellness, and ecotourism.