UP Targets Five-Fold Growth in Tourism by 2028 | 12 Aug 2024
Why in News?
According to the sources, the Uttar Pradesh government is revitalizing tourist destinations and infrastructure, with the goal of increasingtourism fivefold by 2028.
- The target is to achieve a Gross Value Added (GVA) of ₹70,000 crore and attract 80 crore tourists.
Key Points
- The state government has been concentrating on revitalizing tourist destinations and enhancing transport infrastructure over the past seven and a half years to boost tourism in the state.
- This initiative has resulted in a substantial rise in tourist footfall, with over 48 crore visitors opting to discover the captivating beauty of Uttar Pradesh in 2023.
- Tourism has surged in cities of spiritual importance, such as Kashi, Ayodhya, Mathura, Chitrakoot, Prayagraj, Naimisharanya, and Gorakhpur.
- The government is improving top-notch infrastructure in these cities and motivating tourists to discover various destinations.
- The One District, One Product (ODOP) initiative is vital in showcasing local products to travelers.
- The government is also concentrating on increasing the accessibility of hotels, guest houses, and homestays.
- Simultaneously, they are planning to revitalize government-operated tourist and Rahi bungalows to cater to the rising number of tourists.
One District One Product (ODOP) Initiative
- ODOP is an initiative to boost economic growth at the district level by promoting and branding one product from each district of the country.
- The idea is to leverage the local potential, resources, skills, and culture of each district and create a unique identity for them in the domestic and international markets.
- The concept of ODOP was first launched by the Uttar Pradesh government in January 2018.
- Over 1000 products have been selected from all 761 districts in the country. The initiative covers a wide range of sectors, including textiles, agriculture, processed goods, pharmaceuticals, and industrial items.
- Also, multiple ODOP products were displayed at the World Economic Forum in January 2023 in the Indian Pavilion at Davos in Switzerland.