Roadshow in Stockholm

• 11 Mar 2024

Why in News?

Recently, Madhya Pradesh Tourism Board announced its upcoming roadshow event tailored for the travel trade industry in Stockholm, Sweden.

Key Points

• This exclusive roadshow presents an exceptional opportunity for travel professionals, media, bloggers, and influencers to delve into the diverse tourism landscape of Madhya Pradesh, India, and forge mutually beneficial partnerships with local tourism authorities.
• Through this roadshow, Madhya Pradesh Tourism aims to:
  • Highlight the state's key tourism destinations, including The United Nations Educational, Scientific and Cultural Organization (UNESCO) World Heritage Sites including the Khajuraho Group of Monuments, the Sanchi Stupa, and the Bhimbetka Rock Shelters, national parks, wildlife sanctuaries, historical landmarks, and vibrant cultural festivals.
  • Showcase sustainable tourism practices and conservation efforts undertaken by Madhya Pradesh Tourism to preserve the state's natural and cultural heritage.
  • Foster partnerships and collaborations between Madhya Pradesh Tourism and Swedish travel agencies, tour operators, media, and influencers to promote tourism exchange between the two regions.
  • Provide insights into the unique travel experiences and opportunities available in Madhya Pradesh, such as wildlife safaris, cultural immersion, adventure tourism, and eco-tourism initiatives.

Madhya Pradesh Tourism Board (MPTB)

• It was established in 2017 with an objective to promote tourism in Madhya Pradesh.
• The core objectives of the Board are development of tourism with public, private partnership in a sustainable manner, investor facilitation, skill- development, publicity/promotion of tourist destinations nationally & internationally, identification and development of tourism infrastructure.

Khajuraho Group of Monuments (1986)

• These temples were built during the Chandella dynasty, which reached its pinnacle between 950 and 1050.
• Only 20 temples remain, belonging to two different religions namely-Hinduism and Jainism, including the famous Temple of Kandariya decorated with intricately and beautifully carved sculptures.

Rock Shelters of Bhimbetka (2003)

• These shelters are located within the foothills of Vindhya range, on the southern edge of the central Indian plateau.
• Unearthed in the form of five clusters of natural rock shelters exhibiting paintings that date back to the Mesolithic, and other periods succeeding it.
• The cultural traditions of the inhabitants in surrounding areas are very similar to those displayed in the paintings.

Buddhist Monuments at Sanchi (1989)

• It is the oldest Buddhist sanctuary in existence and was a major Buddhist centre in India until the 12th century A.D.
• Consists of monolithic pillars, palaces, temples and monasteries) all in different states of conservation most of which date back to the 2nd and 1st centuries B.C.