Rajasthan to Form Tourism Board | 06 Jul 2024

Why in News?

The Rajasthan government is taking steps to establish a tourism board to enhance the industry's role in economic development.

Key Points

  • The tourism sector has experienced substantial growth post-pandemic, contributing 14% to the state's Gross Domestic Product (GDP).
  • More than 1,200 tourism units are benefiting from industry status advantages.
    • Plans to include international tour operators in the upcoming tourism mart aim to increase foreign tourist inflow.

Initiatives Related to Tourism in India:

  • Swadesh Darshan Scheme: It was launched to develop theme-based tourist circuits across India, leveraging cultural, historical, and natural heritage.
    • Improved infrastructure and tourist experiences in circuits like the Buddhist Circuit, Coastal Circuit, Desert Circuit, and Eco Circuit.
  • PRASAD Scheme: Focuses on the development and beautification of pilgrimage sites.
  • HRIDAY (Heritage City Development and Augmentation Yojana): Aims to preserve and revitalize heritage cities.
  • Paryatan Parv: A nationwide campaign to encourage domestic tourism, involving cultural events and activities
  • Dekho Apna Desh Initiative: This initiative encourages domestic tourism by promoting the exploration of India's diverse landscapes and cultural heritage.
  • Ek Bharat Shreshtha Bharat: It promotes cultural integration through state pairings, encouraging exchange and collaboration and fostering unity and diversity, enhancing domestic tourism and cultural appreciation.