Jal Ganga Sanvardhan Abhiyan in MP | 29 Apr 2025

Why in News? 

Under the Jal Ganga Sanvardhan Abhiyan (Water Ganga Conservation Campaign) in Madhya Pradesh, the "Paani Chaupal" organised by the Horticulture Department in every village has become a major center of attraction. 

Key Points 

• About Pani Chaupal: 
  • In these Pani Chaupals, field staff are educating village farmers about water conservation, the cultivation of crops that require less water, integrating agriculture with horticulture for higher profits, and imparting knowledge about new horticultural techniques. 
  • Additionally, during the campaign, online registrations are being made for the benefits of schemes such as fruit orchards, drip lines, plastic mulching, vegetable areas, spice areas, and flower area expansion plans. 
  • Under the Prime Minister's Agricultural Irrigation Scheme "Per Drop, More Crop", the Department of Horticulture and Food Processing has set a target to provide 76.68 crore rupees worth of sprinkler and drip facilities to 13,500 farmers. 
    • The target also includes planting fruit plants on nearly 5,000 hectares, conducting workshops on appropriate water management through micro-irrigation using available water in all development blocks, and ensuring the availability of over 25 lakh fruit-bearing plants for the campaign. 
  • To fulfill these objectives, farmers are being provided with information about the online application process at the Pani Chaupal. 
• Jal Ganga Samvardhan Abhiyan: 
  • The campaign, which began on the banks of the Kshipra River on 30th March 2025, will continue until 30^th June 2025. 
  • Objective: 
    • The main objective is to conserve and revive the water structures (rivers, ponds, wells, stepwells etc.) of the state.  
    • This also includes a plan to purify dirty water drains under Swachh Bharat Mission-2.0. 
    • Efforts are being made by the urban bodies to ensure the participation of citizens, especially women, in this campaign.