Bihar Tourism and Market Policy-2024 | 23 Sep 2024

Why in News?  

Recently, Bihar has approved the Bihar Tourism and Market Policy-2024 to boost tourism infrastructure and market integration in the state, making it a hub for cultural, ecological, and heritage tourism.

Key Points  

• Objective: 
  • To promote sustainable tourism development in Bihar, enhancing its appeal as a tourist destination. 
  • To boost local economies and create job opportunities through tourism-related activities. 
• Key Features: 
  • Infrastructural Development: Focus on improving transportation, accommodation, and amenities to support tourists. 
  • Heritage Promotion: Emphasis on showcasing Bihar's rich cultural and historical heritage, including sites like Bodh Gaya, Nalanda, and Rajgir. 
  • Public-Private Partnerships: It promotes private investments in tourism infrastructure and services.  
    • It provides financial support and subsidies for tourism-related businesses and startups. 
• Marketing and Promotion: 
  • Launch of aggressive marketing campaigns to highlight Bihar’s unique attractions. 
  • Utilization of digital platforms and social media for broader outreach. 
• Famous Tourist Places in Bihar:  
  • Mahabodhi Temple Complex in Bodhgaya 
  • Vishwa Shanti Stupa in Rajgir 
  • Nalanda, Ancient city of Patliputra 
  • Valmiki Nagar Tiger Reserve in the West Champaran 
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