Haryana
38th Surajkund International Crafts Mela
- 13 Feb 2025
- 3 min read
Why in News?
The Union Minister for Culture and Tourism inaugurated the 38th Surajkund International Crafts Mela in Faridabad district of Haryana.
Key Points
- About Surajkund Mela:
- The Surajkund International Crafts Mela will run from 7th February to 23rd February 2025.
- The event will showcase art, craftsmanship, and talent from artisans across India and the world.
- The Union Minister described Surajkund Mela as more than just a marketplace, highlighting its role in preserving and promoting ancient craftsmanship.
- MICE Tourism Potential in Haryana:
- Haryana's close proximity to Delhi gives it a strategic advantage, positioning it as an ideal hub for MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism.
- The Minister encouraged the state to:
- Expand Surajkund Mela’s reach through digital marketing.
- Engage YouTubers, photographers, and social media influencers to enhance global visibility.
- Provide new business opportunities for artisans through digital exposure.
- Symbol of Cultural Identity:
- Haryana Chief Minister called Surajkund Mela a symbol of Haryana’s and India’s rich heritage.
- He described the event as a reflection of Vasudhaiva Kutumbakam (The World is One Family).
- He congratulated the Haryana Tourism Department, Union Ministry of Culture and Tourism, and other supporting ministries for organizing the grand event successfully.
MICE (Meetings, Incentives, Conferences and Exhibitions)
- MICE is a term used in the tourism and events industry to categorize and represent a segment related to business and corporate tourism.
- MICE tourism involves organizing and hosting events, meetings, conferences, exhibitions, and incentives for companies and groups.
- These activities aim to facilitate networking, knowledge exchange, business collaborations, and the showcasing of products and services within a professional or business context.
- The main purpose is to create a networking platform for business, industry, government and Academic Community and engage in meaningful conversations.
