Wed in India | 11 Dec 2023

Recently, the Indian Prime Minister, addressing the Uttarakhand Global Investors Summit, emphasised Uttarakhand’s untapped potential, recognizing the 'House of Himalaya' brand and advocating for the 'Wed in India' movement, like the Make in India movement.

• Affluent individuals were urged to reconsider foreign destination weddings, encouraging weddings in India.
• House of Himalaya brand is an attempt to establish the local products of the state in foreign markets which will strengthen the ‘vocal for local’ campaign.