Watermarking on AI Generated Content

• 16 Aug 2024

Source: ToI

Why in News?

Recently, ChatGPT-maker OpenAI developed a tool to detect whether its AI (Artificial Intelligence) chatbot has been used to write essays, research papers, or generate photos.

• To address issues concerning the authenticity and ownership of such content, leading technology companies like OpenAI, Meta, Microsoft, Google, and Adobe are developing and implementing watermarking techniques.

What is Watermarking on AI Generated Content?

• About:
  • The AI watermarking technique is used to identify what’s AI-generated and what is an original work. 
    • It is a digital signature that serves as a unique identifier, akin to a fingerprint, allowing for the tracing of the AI model used to create the content back to its origin.
• Need of Watermarking:
  • Authentication and Validation: It provides a reliable method for verifying the authenticity of digital files, crucial in combating deepfake videos, manipulated images, and deceptive media in a digitally-driven world.
  • Tamper-Evident Records: Integrating AI watermarking with blockchain and public key infrastructure ensures that any attempts to alter or manipulate content are detectable, preserving the integrity of digital records.
  • Trust and Confidence: By assuring the authenticity of media, AI watermarking helps content creators, distributors, and consumers combat misinformation and counterfeiting, bolstering trust and understanding of content provenance.
• Steps to Ensure AI Authenticity: 

  • Coalition for Content Provenance and Authenticity (C2PA): A collaboration between Adobe, Intel, Microsoft, Sony, and other leading firms to establish standards for verifying the authenticity of audio-visual content.

  • Use of Blockchain Technology: Blockchain technology ensures transparency by providing an immutable, publicly accessible record of digital asset ownership and provenance.
  • Ethereum Improvement Proposal: This project proposes adding C2PA consent data, including content consent for AI and ML (Machine Learning) data mining, to on-chain metadata, leveraging blockchain technology to enhance security and transparency.

UPSC Civil Services Examination, Previous Year Questions (PYQs)

Q. With the present state of development, Artificial Intelligence can effectively do which of the following? (2020)

1. Bring down electricity consumption in industrial units
2. Create meaningful short stories and songs
3. Disease diagnosis
4. Text-to-Speech Conversion
5. Wireless transmission of electrical energy

Select the correct answer using the code given below:

(a) 1, 2, 3 and 5 only
(b) 1, 3 and 4 only
(c) 2, 4 and 5 only
(d) 1, 2, 3, 4 and 5

Ans: (b)