Supreme Court Mandates Self-Declaration by Advertisers | 05 Jun 2024

Source: PIB

Recently, the Supreme Court of India has ordered that all advertisers/Advertising Agencies must submit a 'Self-Declaration Certificate' before publishing or broadcasting any advertisement.

This aims to ensure transparency, consumer protection, and responsible advertising practices.
These will apply to all new advertisements from 18^th June 2024.
It will also ensure compliance with all relevant regulatory guidelines, including those given in Rule 7 of the Cable Television Networks (CTN) Rules, 1994 and the Norms of Journalistic Conduct of the Press Council of India.
- Rule 7 of CTN provides that advertisements must comply with Indian laws and avoid offending the morality, decency, and religious sensitivities of viewers.
A certificate signed by an authorised representative of the advertiser can be submitted in Broadcast Seva Portal (For TV/Radio Advertisements) and Press Council of India portal (For Print and Digital Media Advertisements).
Advertisers need to provide proof of uploading the Self-Declaration Certificate to the relevant broadcaster, printer, publisher, or electronic media platform for their records.