Rapid Fire
Supreme Court Mandates Self-Declaration by Advertisers
- 05 Jun 2024
- 1 min read
Recently, the Supreme Court of India has ordered that all advertisers/Advertising Agencies must submit a 'Self-Declaration Certificate' before publishing or broadcasting any advertisement.
- This aims to ensure transparency, consumer protection, and responsible advertising practices.
- These will apply to all new advertisements from 18th June 2024.
- It will also ensure compliance with all relevant regulatory guidelines, including those given in Rule 7 of the Cable Television Networks (CTN) Rules, 1994 and the Norms of Journalistic Conduct of the Press Council of India.
- Rule 7 of CTN provides that advertisements must comply with Indian laws and avoid offending the morality, decency, and religious sensitivities of viewers.
- A certificate signed by an authorised representative of the advertiser can be submitted in Broadcast Seva Portal (For TV/Radio Advertisements) and Press Council of India portal (For Print and Digital Media Advertisements).
- Advertisers need to provide proof of uploading the Self-Declaration Certificate to the relevant broadcaster, printer, publisher, or electronic media platform for their records.
Read more: Regulating Misleading Advertisements in India, Changes in Cable Television Network Rules, Disclosure of Journalistic Sources
