Saras Aajeevika Mela 2021

• 27 Feb 2021

Why in News

Recently, the Union Minister for Rural Development inaugurated Saras Aajeevika Mela 2021 at Noida Haat.

• More than 300 rural self-help groups and craftsmen from 27 states are participating in the Mela.

Key Points

• About:
  
  • It is a programme to transform rural India in general and the lives of rural women in particular.
  • During the Mela, workshops on product packaging and design, communication skills, social media publicity and Business to Business marketing will be organised to educate the rural self-help groups and craftsmen.
• Organiser:
  
  • It is an initiative by the Deendayal Antyodaya Yojana-National Rural Livelihoods Mission (DAY-NRLM) under the Ministry of Rural Development (MoRD) organised by the Council for Advancement of People’s Action and Rural Technology (CAPART).
    
    • CAPART is an autonomous body set up by the Ministry of Rural Development to interface between the government and Non-governmental Organizations (NGOs) that seek to improve the quality of life in India's rural areas.
• Objective:
  
  • To bring the rural women Self Help Groups (SHGs) under one platform so that they can showcase their skills, sell their products, and help them build linkages with bulk buyers.
    
    • Through participation in SARAS Aajeevika Mela, these rural SHG women will get vital national level exposure to understand the demand and taste of urban customers.
• Significance:
  
  • The Mela acts as an integrated approach towards women empowerment.
  • The Initiative is well aligned with the government's vision of Atma Nirbhar Bharat.

Source:PIB