Project ARTHA Ganga | 12 Dec 2023

Arth Ganga is an initiative added to the Namami Ganga Program launched by the Government in 2014.
- It is a sustainable and viable economic development model to strengthen the river-people connection through an economic bridge.
- It was decided that the Namami Gange mission should lead the concept of Arth Ganga with the involvement of all stakeholders. It was added as a vertical of the Namami Ganga Program, in addition to 4 verticals:
  - Nirmal Ganga, Aviral Ganga, Jan Ganga and Gyan Ganga.
Six pillars of Arth-Ganga identified are
- Promotion of Natural Framing on the 5 km band on either side of River Ganga.
- Monetisation and reuse of Treated water and sludge from the STPs;
- Improvement of Livelihood opportunities, particularly for women;
- Promotion of Tourism and Cultural heritage
- People’s Participation and Capacity Building
- Empowering local administration for improved water governance.