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Project ARTHA Ganga

  • 12 Dec 2023
  • 1 min read
  • Arth Ganga is an initiative added to the Namami Ganga Program launched by the Government in 2014.
    • It is a sustainable and viable economic development model to strengthen the river-people connection through an economic bridge.
    • It was decided that the Namami Gange mission should lead the concept of Arth Ganga with the involvement of all stakeholders. It was added as a vertical of the Namami Ganga Program, in addition to 4 verticals:
      • Nirmal Ganga, Aviral Ganga, Jan Ganga and Gyan Ganga.
  • Six pillars of Arth-Ganga identified are
    • Promotion of Natural Framing on the 5 km band on either side of River Ganga.
    • Monetisation and reuse of Treated water and sludge from the STPs;
    • Improvement of Livelihood opportunities, particularly for women;
    • Promotion of Tourism and Cultural heritage
    • People’s Participation and Capacity Building
    • Empowering local administration for improved water governance.

Read More: Arth Ganga Project

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