PMFME Scheme

• 06 Jan 2022

For Prelims: PMFME, NAFED, FPOs, One District One Product, Initiatives related to food processing sector,

For Mains: Significance of PMFME Scheme in improving agricultural marketing.

Why in News

Recently, the Ministry of Food Processing Industries and NAFED (National Agricultural Cooperative Marketing Federation of India Limited) today launched six, One District One Product (ODOP) brands under the Pradhan Mantri Formalisation of Micro food processing Enterprises (PMFME) Scheme.

• The Ministry has signed an agreement with NAFED for developing 10 brands of selected ODOPs under the branding and marketing component of the PMFME scheme. Out of these, six brands are Amrit Phal, Cori Gold, Kashmiri Mantra, Madhu Mantra, Somdana, and Whole Wheat Cookies of Dilli Bakes.

Key Points

• About:
  • Launched under Atma Nirbhar Abhiyan, it aims to enhance the competitiveness of existing individual micro-enterprises in the unorganised segment of the food processing industry and to promote formalisation of the sector and provide support to Farmer Producer Organisations, Self Help Groups, and Producers Cooperatives along their entire value chain.
  • The scheme adopts the One District One Product (ODOP) approach to reap the benefit of scale in terms of procurement of inputs, availing common services and marketing of products.
  • It will be implemented over a period of five years from 2020-21 to 2024-25.
• Features:
  • One District One Product (ODOP) Approach:
    • ODOP for the scheme will provide the framework for value chain development and alignment of support infrastructure. There may be more than one cluster of ODOP products in one district.
      • There may be a cluster of ODOP products consisting of more than one adjacent district in a State.
    • The States would identify food products for districts keeping in view the existing clusters and availability of raw material.
    • The ODOP could be a perishable produce based or cereal based or a food item widely produced in an area. E.g. mango, potato, pickle, millet based products, fisheries, poultry, etc.
  • Other Focus Areas:
    • Waste to wealth products, minor forest products and Aspirational Districts.
    • Capacity building and research: Academic and research institutions under MoFPI along with State Level Technical Institutions would be provided support for training of units, product development, appropriate packaging and machinery for micro units.
  • Financial Support:
    • Existing individual micro food processing units desirous of upgrading their units can avail credit-linked capital subsidy at 35% of the eligible project cost with a maximum ceiling of Rs.10 lakh per unit.
    • Support would be provided through credit linked grants at 35% for development of common infrastructure including common processing facility, lab, warehouse, etc. through FPOs/SHGs/cooperatives or state owned agencies or private enterprise.
    • A seed capital (initial funding) of Rs. 40,000- per Self Help Group (SHG) member would be provided for working capital and purchase of small tools.
  • Marketing and Branding Support:
    • Marketing and branding support would be provided to groups of FPOs/SHGs/ Cooperatives or an SPV of micro food processing enterprises under the scheme, which are:
      • Training relating to marketing.
      • Developing a common brand and packaging including standardisation.
      • Marketing tie-up with national and regional retail chains.
      • Quality control to ensure product quality meets the required standards.
• Funding:
  • It is a centrally sponsored scheme with an outlay of Rs. 10,000 crore.
  • The expenditure under the scheme would be shared in 60:40 ratio between Central and State Governments, in 90:10 ratio with North Eastern and Himalayan States, 60:40 ratio with UTs with legislature and 100% by Centre for other UTs.
• Need:
  • The unorganised food processing sector comprising nearly 25 lakh units contributes to 74% of employment in the food processing sector.
  • Nearly 66% of these units are located in rural areas and about 80% of them are family-based enterprises supporting livelihood of rural households and minimising their migration to urban areas.
    • These units largely fall within the category of micro enterprises.
  • The unorganised food processing sector faces a number of challenges which limit their performance and their growth. The challenges include lack of access to modern technology & equipment, training, access institutional credit, lack of basic awareness on quality control of products, and lack of branding & marketing skills etc.
• Related Initiatives:
  • Pradhan Mantri Kisan Sampada Yojana.
  • Agricultural and Processed Food Products Export Development Authority (APEDA).
  • Minimum Support Prices (MSP).
  • Commission for Agricultural Costs and Prices (CACP).
  • National Skill Development Corporation (NSDC).
  • Codex Alimentarius Commission
  • Draft Food Safety And Standards (Labelling And Display) Regulation.

National Agricultural Cooperative Marketing Federation of India Ltd

• About:
  • It is an apex organisation of marketing cooperatives for agricultural produce in India.
  • It was founded on 2^nd October 1958 and is registered under the Multi-State Co-operative Societies Act, 2002.
  • NAFED is now one of the largest procurement as well as marketing agencies for agricultural products in India.
• Objectives:
  • To organise, promote and develop marketing, processing and storage of agricultural, horticultural and forest produce.
  • To distribute agricultural machinery, implements and other inputs, undertake inter-state, import and export trade, wholesale or retail as the case may be.
  • To act and assist for technical advice in agricultural production for the promotion and the working of its members, partners, associates and cooperative marketing, processing and supply societies in India.

Source: PIB