PB-SHABD | 14 Mar 2024

Union Minister of Information and Broadcasting launched the Prasar Bharti - Shared Audio Visuals for Broadcast and Dissemination (PB-SHABD), a news-sharing service from Prasar Bharati, aimed at transforming news dissemination in India.
PB-SHABD will serve as a single-point source of news content for smaller news organisations lacking extensive networks.
SHABD service is offered free for the first year, providing news stories in major Indian languages across fifty categories.
The minister highlighted the revamped platforms for Doordarshan News and Akashvani News, and updated News on the Air mobile app, emphasising their role in democratising access to news and fostering collaboration within the media industry.
Prasar Bharati is India’s largest public broadcasting agency. It is a statutory autonomous body set up by the Prasar Bharati Act, 1997.
- The Prasar Bharati Corporation’s main objective is to provide autonomy to Doordarshan and Akashvani to “educate and entertain the public.