ODOP Sampark Event in Nagaland

• 24 Jun 2023

For Prelims: Department for the Promotion of Industry and Internal Trade, One District One Product, PM Gati Shakti, Krishi UDAN scheme, Krishi UDAN scheme, World Economic Forum, Bharatmala, Sagarmala, Inland waterways

For Mains: Features of ODOP Initiative and PM Gati Shakti

Why in News?

Recently, the Department for the Promotion of Industry and Internal Trade (DPIIT) and Invest India, in collaboration with the Department of Industries and Commerce, Nagaland organised the ODOP Sampark Event in Nagaland.

• The event aimed to create awareness about the One District One Product (ODOP) and PM Gati Shakti (Logistics) initiatives.

What are the Major Highlights of the Event?

• Enhancing Market Access: One of the primary objectives of the event was to improve market access for Indian products, particularly from Nagaland, in foreign markets like the European Union (EU), Switzerland, and others.
  • Infrastructure Development: To support the ODOP products from Nagaland, various measures to improve logistics facilities were highlighted such as:
    • Leveraging Krishi UDAN scheme for better transportation
    • Expanding railway connectivity
  • The Union Budget 2023-24 has allocated INR 5000 crores for the construction of Unity Malls across the country, which will act as centralised marketplaces for ODOP products.
• ODOP Exhibition: The event showcased various ODOP products from Nagaland, including chili, fish, coffee, and turmeric.

What is One District One Product Initiative?

• About:
  • ODOP is an initiative to boost economic growth at the district level by promoting and branding one product from each district of the country.
    • The idea is to leverage the local potential, resources, skills, and culture of each district and create a unique identity for them in the domestic and international markets.
  • Over 1000 products have been selected from all 761 districts in the country. The initiative covers a wide range of sectors, including textiles, agriculture, processed goods, pharmaceuticals, and industrial items.
  • Also, multiple ODOP products were displayed at the World Economic Forum in January 2023 in the Indian Pavilion at Davos in Switzerland.
• Background:
  • The concept of ODOP was first launched by the Uttar Pradesh government in January 2018.
    • The scheme was successful in reviving the traditional industries and crafts of the state, such as chikankari embroidery, brassware, pottery, carpets, leather goods, etc.
    • Inspired by it, the central government adopted the concept and launched it as a national initiative.
• Implementation:
  • The Ministry of Food Processing Industries (MoFPI) implements the scheme for the food processing sector.
  • The Ministry of Textile inaugurated the ‘Lota Shop’ at National Crafts Museum, New Delhi under the Central Cottage Industries Corporation of India Limited (CCIC) to showcase and sell the products of ODOP scheme.
  • The Directorate General of Foreign Trade (DGFT) also aligned its Districts as an Export Hub initiative with ODOP to boost exports.
• Significance:
  • Economic Development: ODOP aims to strengthen the local economy by identifying a unique product or craft for each district and developing it as a specialty.
    • This approach helps in creating a diversified and sustainable economic base at the grassroots level, leading to increased income generation, employment opportunities, and overall economic growth.
  • Entrepreneurship and Skill Development: The initiative encourages local entrepreneurship by focusing on specific products and crafts.
    • It aims to provide skill development, capacity building, and technical support to artisans and entrepreneurs, enabling them to enhance their production capabilities, product quality, and market reach.
    • This, in turn, empowers individuals and communities by promoting self-employment and fostering a culture of innovation.
  • Preserving Traditional Knowledge and Heritage: India has a rich heritage of traditional crafts and products that are deeply rooted in the cultural fabric of each district.
    • The ODOP initiative aims to preserve and promote these traditional arts, crafts, and industries, which often face challenges due to globalization and changing consumer preferences.
  • Market Linkages and Branding: ODOP focuses on providing market linkages and creating a robust marketing ecosystem for local products.
    • By leveraging the unique characteristics of each district's product, the initiative helps in creating niche markets, attracting buyers, and increasing exports, thereby boosting the local economy.
• One District One Product Awards:
  • Recognizing the efforts of various stakeholders in promoting economic development and realising the vision of Atmanirbhar Bharat, DPIIT has instituted the One District One Product Awards.
    • These awards will acknowledge the outstanding work done by States/UTs, Districts, and Indian Missions Abroad.
    • The awards will be launched on the Rashtriya Puraskar Portal.

What is PM Gati Shakti?

• About:
  • PM Gati Shakti is a National Master Plan for Multi-modal Connectivity, a digital platform to bring 16 Ministries, including Railways, Civil Aviation, MEITY, Shipping, and Road Transport, together for integrated planning and coordinated implementation of infrastructure connectivity projects.
• Features:
  • The plan incorporate the infrastructure schemes of various Ministries and State Governments like Bharatmala, Sagarmala, inland waterways, dry/land ports, UDAN etc. and cover economic zones like textile clusters, pharmaceutical clusters, defence corridors, electronic parks, industrial corridors, fishing clusters, agri zones etc. to improve connectivity and make Indian businesses more competitive.
  • The plan also leverage technology extensively including spatial planning tools with ISRO imagery developed by BiSAG-N (Bhaskaracharya National Institute for Space Applications and Geoinformatics) and enable transparency in monitoring current projects.

Source: PIB