Rapid Fire
National Consumer Day 2024
- 25 Dec 2024
- 1 min read
Recently, the National Consumer Day 2024 was celebrated on 24th December with the theme "Virtual Hearings & Digital Access to Consumer Justice."
- It is observed annually to commemorate the enactment of the Consumer Protection Act, 1986.
- The Consumer Protection Act, 2019 replaced the Consumer Protection Act 1986.
- Key Initiatives Launched:
- Jago Grahak Jago App and Jagriti App: To empower consumers to identify unfair trade practices, including 'dark patterns'.
- Dark patterns are deceptive strategies used by websites and apps to manipulate users into unintended actions. E.g., Hidden costs, Disguised ads etc.
- National Legal Metrology e-Mapp: To simplify access to information on consumer rights and legal metrology services.
- AI-enabled NCH 2.0: The revamped National Consumer Helpline (NCH) portal offers multilingual support and AI chatbots for efficient grievance resolution.
- Organic Food Testing Laboratory: Inaugurated at the National Test House in Guwahati, this facility ensures organic food safety and authenticity.
- Jago Grahak Jago App and Jagriti App: To empower consumers to identify unfair trade practices, including 'dark patterns'.
- The World Consumer Rights Day is observed on 15th March.
Read More: Safeguarding the Rights of Consumers
