Jan Aushadhi Diwas | 08 Mar 2025

Every year, March 7^th is celebrated as Jan Aushadhi Diwas to raise awareness about affordable generic medicines under the Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP).

Jan Aushadhi Diwas: Initiated on 7th March 2019, under the PMBJP. The initiative includes a week-long celebration, 'Janaushadhi Week,' from 1st-7th March across the nation.
2025 Theme: “Daam Kam - Dawai Uttam,” emphasizing affordable and high-quality medicines for all.
PMBJP: The PMBJP was originally launched in 2008 as the Jan Aushadhi Scheme under the Ministry of Chemicals & Fertilizers to provide affordable medicines through outlets called Pradhan Mantri Bhartiya Janaushadhi Kendras (PMBJKs).
- In 2015, the scheme was revamped as the Pradhan Mantri Jan Aushadhi Yojana, and in 2016, it was renamed as the PMBJP.
Features of PMBJP: Jan Aushadhi Kendras offer medicines at 50-80% lower prices than branded alternatives.
- A one-time Rs 2.00 lakh incentive is given to PMBJKs in targeted regions or opened by women, ex-servicemen divyang, a person from SC and ST.
- Suvidha Sanitary Napkins launched in 2019 at Rs 1 per pad, reached 72 crore in sales by January 2025.
- The Jan Aushadhi SUGAM App locates nearby Kendras, compares prices, and suggests affordable alternatives.