Rapid Fire
FSSAI Cracks Down on Misleading
- 17 Jun 2024
- 1 min read
Recently, the Food Safety and Standards Authority of India (FSSAI) has directed manufacturers (Food Business Operators (FBOs) to remove "100% fruit juice" claims from products made with reconstituted juice.
- Reconstituted juices are made by adding water back to concentrated fruit juice.
- FSSAI aims to prevent misleading consumers who might believe they're getting pure, undiluted juice.
- Key Regulations:
- No "100% Juice" Claims: As per Advertising and Claims Regulations (2018), such claims are not allowed for any fruit juice product.
- "Reconstituted" Labeling: Food Products Standards & Additives Regulations (2011) mandates that reconstituted juices must clearly state "reconstituted" in the ingredient list.
- Sweetener Transparency: Juices with added nutritive sweeteners exceeding 15 gm/kg must be labeled "Sweetened Juice."
- FSSAI
- Established under the Food Safety and Standards Act (2006).
- An autonomous body under the Ministry of Health and Family Welfare.
- Mission: Setting world-class food safety standards, promoting good manufacturing practices, and ensuring food businesses adhere to these regulations.
Read more: Food Safety and Standards Authority of India (FSSAI), FSSAI to Streamline Food Safety Regulations
