Digital Brand Identity Manual

• 22 Feb 2025

Source: PIB  

The Ministry of Electronics and Information Technology (MeitY) has launched the Digital Brand Identity Manual (DBIM) to establish a standardized and seamless digital presence across all government platforms. 

• DBIM: It standardizes color palettes, typography, and iconography across government websites, mobile apps, and social media while introducing Gov.In CMS, a centralized content management system for seamless updates.  
  • It ensures common UI/UX (user interface/user experience) principles for better accessibility and user experience of all government websites.  
  • The Central Content Publishing System (CCPS) of DBIM enables consistent updates of official announcements, policies, and schemes.  
• Significance: DBIM enhances "Minimum Government, Maximum Governance" by ensuring a cohesive digital identity, improving accessibility, streamlining policy access and strengthening India’s e-governance leadership.

Read more: Navigating India's Digital Growth