Rapid Fire
Create in India Challenge to Boost Creators' Economy
- 26 Aug 2024
- 2 min read
The Union Minister of Information and Broadcasting launched the first season of the ‘Create in India Challenge’ as part of the upcoming World Audio Visual & Entertainment Summit (WAVES) 2024 in Goa.
- The challenge features 25 competitions across various creative disciplines like animation, filmmaking, gaming, music, and visual arts, organised by industry associations.
- This initiative underscores the government's commitment to fostering a robust creators' economy, as recognised by the Prime Minister through the National Creators Award.
- The award seeks to honour outstanding contributions across fields such as storytelling, social change, environmental sustainability, education, and gaming.
- This initiative underscores the government's commitment to fostering a robust creators' economy, as recognised by the Prime Minister through the National Creators Award.
- The creators' economy is seen as a powerful tool to promote India's cultural heritage, including yoga, traditional medicine, and diverse cuisines, globally.
- Aligned with the Prime Minister’s vision of ‘Design in India, Design for the World,’ the initiative aims to generate 2-3 lakh jobs in the media and entertainment sector by ensuring talent and skill development and building the necessary infrastructure.
- WAVES 2024, scheduled in November 2024 promises to be a pivotal platform for industry leaders, innovators, and stakeholders to converge and shape the future of the media and entertainment sector.
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