‘Adopt a Heritage: Apni Dharohar, Apni Pehchaan’ Project | 29 Dec 2020
Why in News
Recently, a review meeting of the “Adopt a Heritage: Apni Dharohar, Apni Pehchaan” project was held.
Key Points
- Launch: 27th September, 2017 (World Tourism Day).
- Ministries/Agencies Involved: It is a collaborative effort by the Ministry of Tourism, Ministry of Culture and Archaeological Survey of India (ASI), State/UTs Governments.
- Aim: To develop tourism amenities at heritage/ natural/ tourist sites spread across India for making them tourist friendly, in a planned and phased manner.
- Implementation:
- The sites/monuments are selected on the basis of tourist footfall and visibility and can be adopted by private and public sector companies and individuals — known as Monument Mitras — for an initial period of five years.
- The Monument Mitras are selected by the ‘oversight and vision committee,’ co-chaired by the Tourism Secretary and the Culture Secretary, on the basis of the bidder’s ‘vision’ for development of all amenities at the heritage site.
- There is no financial bid involved.
- The corporate sector is expected to use Corporate Social Responsibility (CSR) funds for the upkeep of the site.
- Amenities:
- Basic facilities such as clean drinking water facility; illumination; ease of access; aesthetics and cleanliness of site; installation of digi kiosk and ticketing kiosk; signage - descriptive and directional; Wi-Fi.
- Advance amenities such as Visitor Facility Centre; Sound and Light Show; Snack Counter & Souvenir Shop; Augmented Reality Experience and Virtual Reality (360-degree experience).
- Benefits to Monument Mitras:
- They will get limited visibility on the site premises and on the Incredible India website.
- Status:
- Under the project, 27 Memorandum of Understandings (MoUs) have been awarded to 12 Monument Mitras for 25 sites and 2 technological interventions across India.
- Other Schemes for Promoting Tourism: